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ESA Business School Conference

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How to Become a Growth & Value Champion

in the Digital Age?

Conference by

Alexandre GEORGE, Digital Marketing Expert,

Senior International Consultant

Digital transformation has been the buzzword over the last decade. But you need more than digital technologies to actually transform your business and unleash the full potential of your market.

Now is the time to reach a new step: digital maturity.

With case studies and best-in-class examples, we will see how the champions of digital maturity manage to combine business vision with technology, sense of purpose with data, leadership with cultural change.

We will find out how digital maturity significantly improves competitive advantage along multiple performance indicators, such as user experience, time to market, cost efficiency, innovation, and customer satisfaction.

The conference will be followed by a cocktail

Kindly register by sending your confirmation at: jabbour.n@esa.edu.lb


Alexandre GEORGE

Digital Marketing Expert, Senior International Consultant

25-year experience in marketing, communication and digital transformation

Advisor for companies such as: Total, Airbus Group, BNP-Paribas, Michelin, General Electric, HP, Thales, Merck, Google…

Professor at ESA Business School, Beirut and ESCP Europe, Paris Campus